Why Teal is the Soul of our Rebrand

In case you hadn’t yet heard, we launched our new evolution, Craft and Color Co, last week!  We’re expanding how we bring community and connection to your world, by thinking beyond the campus.

As part of our new venture, we’re embracing a new color palette that defines the new “us”.  They’re colors that fill us with excitement and motivation.  They speak to who we are and who we want to become.  They inspire us to create and to share our love of crafting and coloring with YOU!

The next color in our new collection is teal, a tranquil blue-green that makes us feel warm, breezy, and totally relaxed.  Teal is quiet, introspective, and calming.  Teal is a color of self-care.  It is relief — the calm after the storm.  It is peace and serenity, relaxation and rejuvenation.  Teal is the sea under a tropical sun, and it’s the pre-dawn sky in summer.  Teal is vacation, lazing in a hammock, listening to the ocean.  It is refreshing, clean, and invigorating.  Teal is a cool color that feels warm, a relaxing color that energizes.  Teal tells you to take a break and to not take yourself too seriously — rest up, but then jump back in with both feet!

We love the peace and centeredness that teal brings to our new palette, and we hope that it brings you calm and fresh inspiration!  Join our mailing list for printable coloring pages, exclusive discount codes, and preview access to our newest products!